In partnership with nationally acclaimed brand agency 160over90, I helped develop concepts for the Seattle University Integrated Visibility Campaign designed for flexible use across undergraduate and graduate audiences. The campaigns were leveraged to develop integrated university-wide advertising as defined in a subsequent media plan (including out of home, transit, digital and radio).
Using information pulled from data and research, 160over90 art directed photo shoots, conducted interviews with students and wrote copy to go with fresh, exciting concepts and design. On the SU side, the project was managed and executed by the Office of Marketing Communications, where our staff continued to evolve the brand into a variety of ads for various formats and programs.
Our primary goal was to create fresh and bold advertising for our visibility campaign and increase awareness and familiarity within the Seattle community, and increase inquiries from prospective students. We met those goals as we exceeded our enrollment numbers last year.