Every year Seattle University creates and sends a Christmas greeting to all alumni, students, faculty and staff. My role this year, and previous years, was Director and Producer for the video which also included script writing and story boarding.
For execution of the video, I coded and created the Christmas website, email and project managed the designer, while coordinating the release on our social media channels with our social media specialist, and other groups.
Results
The video was the most successful and most watched video we’ve released on social media to date.