Every year Seattle University creates and sends a Christmas greeting to all alumni, students, faculty and staff. My role was Director and Producer which included script writing and working with and illustrator and the university’s videographer.

For execution of the video, I created the email and coordinated the release on our website, social media channels with our web designer and social media specialist, and other marketing groups across campus.

This year the story was inspired by Shel Silverstein’s The Giving Tree, and was illustrated by Greg Stump.