About the campaign
The Seattle University The Campaign for the Uncommon Good included conducting
market research, the development of a creative concept, a comprehensive media
campaign launch in the marketplace with segmented messaging, a communication plan,
rich media including multiple campaign videos and holistic marketing strategy.
The entire marketing communications team at Seattle University helped with the campaign in addition to key members in University Advancement Division which includes Alumni Engagement, along with the help from our marketing agency Simpson Scarbourgh and our media agency, Merlino Media Group.
Goals:
● Increase engagement with key alumni, alumni donors, non-alumni donors & prospects,
faculty/staff and students, community organizations and thought-leaders –both external
and internal SU communities.
● Drive donations both online and offline.
● Build a culture of philanthropy among our student body.
● Share stories of impact.
* We reached our campaign goal on and offline.
For the campaign I designed the following:
- 112 versions of all of the OOH ads (this does not include campus signage or the streetcar). Ads included billboards, buses (tails, kings, and ultra- kings). The watercolor faces were designed by designer Anne Reinisch.
- 166 – digital and social ads, which also included a Seattle Times homepage takeover.
- Garage banners and the campus streetcar stop.
- I also provided support for the campaign toolkit, website and other projects.
