Results for Commencement:
- 4k+ for undergrad | 3k+ for graduate – Commencement stream
- 7,886 unique page views on graduation day on the website.
- (Most of the referral traffic was from the homepage.)
In my role, I was responsible for preserving a consistent aesthetic for the Commencement event. I led the creative process in collaboration with a team comprising designers, photographers, and a videographer. Additionally, I designed the digital interior signage for the Commencement.
Collateral designed for Commencement included social coverage, social assets, stickers, Commencement program, website, scrims, media, photography, videography, and Climate Pledge digital signage.
