The Seattle Setu campaign was developed to drive attendance and awareness:
- Targeted social media, email marketing, and NPR ads. Digital ad buys in Seattle Times, NW Asian Weekly and the Indian Times.
- Conference partners received social media toolkits for their platforms. Website, logos and additional assets were developed.
- Stories pitched to local, national and international media outlets of earned media, which included Indian and Indian-American publications.
Website:
- Over 9k visitors from 7/1-9/5
- 25% engagement rate
- Top referral = Seattle Times & Indian Express Network
- Over 321 registrants on EventBrite
In my position, I was tasked with executing the visual aesthetics for the Seattle Setu conference across all advertising campaigns, all the while ensuring that we met our attendance target.
