Role: Creative Producer & Marketing Lead
Led the Christmas campaign video. Collaborated with an external production partner who developed the initial creative concept, provided strategic feedback and revisions throughout production, and oversaw final delivery. Managed timelines, approvals, and successfully launched the video as part of the holiday marketing rollout for the university.
Overview
Each year, Seattle University dedicates careful thought and effort to craft a Christmas video that not only brings people together but also celebrates the essence of the holiday season. The message is shared with the Seattle University community and beyond.
The Christmas video concept was:
Call Someone You Love – Students, faculty and staff shared the spirit of Christmas by offering an opportunity to connect with someone they love.
Goal:
Inspire emotional connection and a sense of community.
Objectives
- Connect people, promote Christmas spirit and cheer, foster a sense of belonging and community, and reinforce the university’s mission, vision, and values.
Outcomes
- Over 3k views on YouTube in three weeks.
- On social the highest engagement was LinkedIn. The video had over 2k engagements across all social channels within three weeks.
