41st Annual EduAd Awards – 2026
- Gold Winner: Be Legendary Campaign
Role: Brand implementation, evolution and asset system expansion
The Be Legendary brand engagement campaign was developed in partnership with an external agency to elevate Seattle University’s profile among key audiences, highlighting its distinctive position as both a rigorous academic institution and a launchpad for career success.
I played a key role in bringing the campaign to life through creative execution and design, translating the brand strategy into cohesive visual systems across digital, environmental, and institutional touchpoints. I also supported the ongoing evolution of the campaign by developing adaptable templates and tools to ensure consistency and scalability over time.
The campaign launched on November 7, 2025, and continues to run.
Digital Advertising
I contributed to the creative execution and design of digital advertising assets used across a strategic Seattle Times run-of-site buy, including a high-impact homepage takeover in November and December. I also designed adaptable ad creative to support targeted undergraduate and graduate digital placements scheduled for later in the year.
These placements were designed to maximize visibility, engagement, and brand recognition for the Be Legendary campaign.
Landing Page
The campaign video was featured prominently on the Seattle University homepage and supported by a dedicated Be Legendary landing page. I contributed to the creative execution of page elements and implemented analytic tracking for the page.
Billboard Advertising and Signage
I designed the digital out-of-home billboard creative across the city, expanding the campaign’s reach beyond campus.
On campus, I oversaw the execution of large-scale banners and environmental signage, with additional installations planned to further amplify awareness, and school pride.
Creative Execution: Video
Vertical and horizontal videos were produced for institutional use, in-game play during WCC broadcasts on ESPN, and the Seattle University website. The content was also shared across multiple social platforms, including Instagram, LinkedIn, Facebook, X, Threads, and YouTube.
Video engagement was strong in the first two weeks, with 932 website views and 344 YouTube views. Even more encouraging, 74% of viewers remain engaged at the 30-second mark, outperforming standard retention rates.
