I managed and executed designs and ad campaigns with our vendor for the 2018 Search for Meaning Festival.
Designs included included; Facebook, Instagram, programmatic digital, and KCTS. This year was less budget, so we streamlined the advertising buy and put most of the buy into social. The media objective was to drive ticket purchases, but we had great engagement with the ads on Facebook.
What is Search for Meaning?
Seattle University’s annual community festival is dedicated to topics surrounding the human quest for meaning and the characteristics of an ethical and well-lived life and is hosted on Seattle U’s campus. Search for Meaning includes authors and artists for an interactive, introspective experience.
Results
124% increase in online ticket purchasing through digital campaigns compared to last year. There was less cost per purchase and more people reached with a smaller budget. Search For Meaning was sold out this year.