Dashboards
Created new analytic dashboards for SU, undergraduate admissions, and college marketers. Continually monitor metrics and measurement and ROI performance metrics for the Marketing Communications Department including generating monthly analytics dashboards, tracking and optimization, measurement and report performance of digital marketing campaigns, and recommend improved digital strategies. Continued SiteImprove dashboard, reports, and upkeep along with SEO work with groups.
All dashboards were created in Data Studio with our goals in mind; increase inquiries and apps, increase and drive brand awareness with Seattle U audiences and increase and drive engagement.
Enhancement of reports and on-going improvements help college marketers and the marketing team visually see what’s working and what’s not working.