Design and direction for the 2024 giving campaign.
The Seattle University community came together to support students with over 3,800 gifts totaling a record-breaking $1.2 million. Besides a record-amount, our primary goals were to enhance engagement and attract more alumni donors while increasing fundraising efforts. To achieve this, we implemented a creative approach centered around our “Redhawks, take flight” branding and incorporated an element of fun to the campaign. As a result of these efforts, we witnessed a record breaking number of alumni donors, indicating heightened participation and support for our cause. Additionally, there was a noticeable uptick in social media engagement, indicating increased interest and awareness surrounding the campaign. These outcomes culminated in a remarkable achievement, with the Redhawk community rallying together to raise over a million dollars for Seattle U Gives, demonstrating the impactful results of our strategic approach.
I created a wide range of design elements, including branding, logo creation, and the development of distinctive sock merchandise. I also brought our Redhawk to life through animations for social and the website and incorporated captivating visuals into various print collateral and digital designs. Additionally, I developed a comprehensive toolkit to support initiatives and more, ensuring a cohesive and impactful approach across all aspects of the project.
