I designed this 11×17 tri-fold as part of Seattle University’s “Be Legendary” campaign, translating a broad brand platform into a clear, usable storytelling tool. The piece was created to help campus partners understand and apply the campaign’s visual identity, messaging pillars, and tone across their own communications.

The design balances the brand expression with functional clarity. I organized complex information like the campaign pillars, messaging frameworks, visual guidelines, and sample copy into a structured, easy-to-navigate layout. The foldout format allows for a quick reference, guiding users from high-level campaign concepts into more detailed resources and applications.. The result is both a reference guide and an inspirational piece that informs but also encourages creative adoption across teams.

This project reflects my ability to take strategic brand direction and turn it into a cohesive, thoughtfully designed asset that supports real-world use.